Browsing: Innovative Profiles
Building a legendary brand requires more than luck. Berner, founder of the iconic Cookies cannabis brand, shows how vision, authenticity,…
When Katie Pringle first entered the Canadian cannabis industry, she expected friction. New markets tend to come with rough edges.…
For more than a decade, Wiz Khalifa has occupied a rare position in American culture. Few artists have managed to…
Dwight Diotte was 14 when he built his first grow at the end of his bed, lining a cardboard box…
Claudia Della Mora Speaks on the Architecture of Trust in European Cannabis – Cannabis & Tech Today
By Vanessa
For years, the cannabis industry invited a certain kind of storytelling. The dominant narratives favored scale, spectacle, and capital. Expansion…
Consumer preferences are shifting toward wellness and alternative remedies, and some of the most recognizable names in American business are…
The origin story of Cannatela begins in high end designer women’s apparel and supermarket aisles where Mark Weinberg, co-founder of…
What makes a marketing maven stand out? Someone who is a creative genius, who orchestrates buzzworthy brand activations, executes impactful…
These women, through a vast network of media relationships, are directly responsible for which cannabis companies receive some of the…
Few figures in cannabis embody both the visionary drive and technical rigor of Mike Straumietis, the founder of Advanced Nutrients.…